Decrypt Media · 2023

Decrypt Hubs

A content strategy approach using branded website sections.

5New branded content hubs launched.

CryptoWeb3Media/Journalism

Responsibilities

UX/UI · Information Architecture · Prototypes · Competitor Analysis · User Flows · Branding · Wireframes · User Research

Team

CEO, Editor in Chief, CTO, Head of Product/PM, 3 Developers, Product Designer, Hubs Leads

Timeline

Mar 2023 – Oct 2023

Decrypt in numbers

At time of project

Ranking

Crypto News Website

Audience

~4M

Monthly Unique Visitors

Market

USA Main Audience

Demographics

65%

Native English Speakers

Decrypt is a Web3 media company and creative studio, covering Crypto, AI and the latest tech trends. Powered by AI and Crypto Tools.

—01 · Impact

Outcomes

Decrypt Hubs was a content strategy approach aimed at boosting user engagement by creating branded thematic content branches.

252k

NFT Certificates Minted

37k

Gaming NFT Member Passes Minted

Partnerships Unlocked

New Brands Launched

NFT art gallery launched
Degens membership programme launched
5 new website sections launched

—02 · Project Goals

Project Goals

Growth

↑ Newsletter Subscriptions

↑ Accounts Creation

↑ Ad & Partnerships Revenue

↑ Boost engagement

Product & Community

Improve readers/users experience by tailoring content type according to audience

Get users to mint membership passes for a specific hub

Web3 Wallet collection for future experience improvement according to interests

Create and boost communities for each Hub

—03 · Project Launch

Project Launch

CEO, Editor in Chief, and Head of Product selected the initial content branches. Each Hub was then assigned a Hub Lead or pair from the editorial team to produce and curate content for their respective section.

—05 · SCENE

SCENE: The Culture Hub

The hub maintained a three-column hero layout where lateral columns scroll independently until reaching their bottom, then allow the rest of the page to scroll naturally.

Digital Art Gallery

The gallery within SCENE promoted NFTs and collections through partnership deals, trending NFT promotion linked to Decrypt content, sponsored NFTs, and audience-submitted artwork selected by the team to drive engagement.

—06 · GG

GG: The Gaming Hub

It Started with a Newsletter

The VP of Revenue and I created a gaming newsletter that quickly reached tens of thousands of subscribers, validating audience interest and earning approval to develop the complete hub.

—07 · Decrypt U

Decrypt U: Educational Content

Decrypt U is Decrypt's Educational Hub. It grew from a simple Explainer articles to a full Educational product in less than a year.

—08 · Degen Alley

Degen Alley: The Degen Hub

Degen Alley is the hub for the high-risk, high-reward crowd. It pairs a curated crypto-casino explorer with the 1000X membership programme, where members mint a Shark or Whale pass on-chain to unlock partner-brand perks, discounts, and rewards. Degen U rounds it out with premium courses on trading and NFTs.

—09 · EMERGE

EMERGE: AI Hub

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