Rod MartínezRod Martínez
Case studies

Selected projects, 2021 — 2026.

Building Fanvue's App Store & Developer Platform
2026 · Fanvue · Developer Tools

Building Fanvue's App Store & Developer Platform

Designing a proper foundation for Fanvue's third-party Apps ecosystem.

68
Submissions in first 3 weeks of V1 soft launch
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Turned moderation into a tool creators trust
2025 · Fanvue · Moderation

Turned moderation into a tool creators trust

Rebuilt Account Health from a warning screen into a compliance surface creators actively check.

-15%
Moderation review time
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Designing Fanvue's Growth Hacking Engine
2025 · Fanvue · Growth

Designing Fanvue's Growth Hacking Engine

A/B testing programme that systematically removed friction from the subscription funnel.

+73%
Bundle subscriptions increase
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Redesigned the site, grew the audience
2023 · Decrypt · Editorial

Redesigned the site, grew the audience

Full rebrand and site redesign that took Decrypt from crypto-blog to editorial benchmark.

4.4M
Monthly unique visitors post-launch
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Built Decrypt's education platform from scratch.
2022-2023 · Decrypt · Education

Built Decrypt's education platform from scratch.

Designed the learning platform and certificate system that issued 252k NFT credentials.

252k
Web3 Education certificates issued
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Built the rooms readers came back to
2023 · Decrypt · Editorial

Built the rooms readers came back to

Designed topic-driven content hubs that gave Decrypt's audiences a destination, not just a feed.

0→1
Content hubs launched
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Award-winning Web3 gaming platform.
2021 · Elixir Games · Gaming

Award-winning Web3 gaming platform.

Built from scratch. Game discovery, NFT assets, and 150+ titles unified in one launcher. Won Best Bitcoin Implementation at the Bitcoin Conference 2021 in Miami.

#1
Bitcoin Conference 2021
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