Rod MartínezRod Martínez
Case studies

Selected projects, 2021 — 2026.

Fanvue's App Store from 0 to 1
2026 · Developer Tools · Platform Design

Fanvue's App Store from 0 to 1

Designing a proper foundation for Fanvue's third-party Apps ecosystem.

0→1
Developer platform, sole designer
Turned moderation into a tool creators trust
2025 · Moderation · Creator Economy

Turned moderation into a tool creators trust

From a warning screen into a compliance surface creators actively check.

-15%
Moderation review time
Designing Fanvue's Growth Hacking Engine
2025 · Growth · A/B Testing

Designing Fanvue's Growth Hacking Engine

A/B testing programme that systematically removed friction from the subscription funnel.

+73%
Bundle subscriptions increase
Built the rooms readers came back to
2023 · Editorial · Branding

Built the rooms readers came back to

Topic-driven content hubs that gave Decrypt's audiences destinations of their own.

5
Content hubs launched
Redesigned the site, grew the audience
2023 · Editorial · Design System

Redesigned the site, grew the audience

Full rebrand and site redesign that took Decrypt from crypto-blog to editorial benchmark.

4.4M
Monthly unique visitors post-launch
Award-winning Web3 gaming platform.
2021 · Gaming · Web3

Award-winning Web3 gaming platform.

Built from scratch. Game discovery, NFT assets, and 150+ titles unified in one launcher.

#1
Bitcoin Conference 2021
Built Decrypt's education platform from scratch.
2022-2023 · Education · Web3

Built Decrypt's education platform from scratch.

Designed the learning platform and certificate system that issued 252k NFT credentials.

252k
Web3 Education certificates issued
Email address copied